AFRICA TENNIS CONNECT FOUNDATION
We use sport as a low simulator for change in places where language fails. On the court, young people can test new behaviors, build confidence, and practice equity in safe spaces that mirror society.
By reaching one million youth with girls at the center, Africa Tennis Connect is building pathways that extend beyond sport into education, health, leadership, and economic mobility.
Our aim is not only to grow athletes but to transform communities, align with the SDGs, and prove that play can rewire possibilities for an entire generation.
Our Impact Pillars
At ATC, we’ve designed a working system with three core pillars:
The Foundation At A Glance
Behavioral Barriers We’re Tackling
In many of the communities we serve, inequality isn’t always recognized as injustice. It is seen as tradition.
Restrictions on girls are presented as dignity, not denial.
The same mindset limits access to literacy, finance, technology, and education, weakening community cohesion.
Conversations about gender, power, or emotional health are treated as threats, not needs.
At ATC, we don’t respond with campaigns or lectures.
We enter through play.
Sport becomes a low resistance simulator for society, a safe and inclusive space where young people can practice new behaviors. This approach allows us to integrate essential themes that go far beyond the court:
Health | Gender Equality | Education | Creative Industries | Fintech | STEM | Community Cohesion | Interactive Learning Model
